Browse, be matched, or request
Brothh works when buyers know exactly what they want and when they only know the need: dinner Saturday, custom flowers, a gluten-free pickup, handmade gifts, a butcher box, or a weekly local routine.
These paths organize real shopping situations, then connect them to products, services, requests, and category pages.
Be matched
Use this path when you know the meal, pickup window, budget, or food preference but do not know which producer fits. It turns vague intent into category, seller, product, and request paths.
Event sourcing
Events create messy buying questions: timing, volume, delivery, budget, customization, and backup options. This path turns an event need into comparable vendor options.
Request-first shopping
Custom buying works better when buyers can describe the outcome, compare sellers, and keep messages tied to the request.
Occasion-led discovery
Gift shopping is intent-heavy. Buyers often know the recipient, budget, timing, and tone before they know the product category.
Repeat buying
The strongest local commerce habit is repeatable. This path helps buyers turn local producers into a weekly rhythm instead of a one-off search.
For buyers who know the product or category.
For buyers who know the need, timing, or budget.
For requests, quotes, messages, subscriptions, reorders, and pickups.