Price wholesale and retail in lockstep — keystone, MAP-friendly, and key-two markups with gross profit checks.
Wholesale price
$7.50
MSRP
Retail multiplier 2.00×
$10.00
Retailer margin
What the retailer earns
25.0%
Your wholesale margin
What you earn selling wholesale
33.3%
Keystone (2×) is the retail default — it gives shops enough margin to survive discounts, returns, and shrinkage. Key-two and key-three are common in boutique, gourmet, and specialty grocery where inventory turns slower.
Your wholesale price should leave room for both the retailer and you. A 1.5× wholesale multiplier on top of a 2× retail multiplier is a standard starting point; tighten both as volume grows.
wholesale = cost × wholesale_multiplier
MSRP = cost × retail_multiplier
retailer_margin = (MSRP − wholesale) ÷ MSRP
your_margin = (wholesale − cost) ÷ wholesale
Cost-Plus Pricing
Set a retail price from your cost and target margin — with a sanity check against competitor pricing.
Profit Margin
Gross margin, net margin, and markup — convert between them cleanly so you do not mix up 40% margin and 40% markup.
Break-Even Analysis
Fixed costs, variable cost per unit, and price — see the break-even unit count and revenue.