How to Photograph Your Products for Your Brothh Profile
Great product photos are the single most effective way to increase views and inquiries on your Brothh profile. The good news: you do not need expensive equipment. A smartphone, natural light, and a few simple techniques will get you professional-looking results.
Great product photos are the single most effective way to increase views and inquiries on your Brothh profile. The good news: you do not need expensive equipment. A smartphone, natural light, and a few simple techniques will get you professional-looking results.
Here is a step-by-step guide to photographing your products.
Why photos matter more than copy
Most producers spend more time writing their product descriptions than they do taking the photos. The data on every directory we have seen says they have it backwards. Photos drive the click. Photos drive the message. Photos drive the sale.
A reasonably written description with great photos outperforms a beautifully written description with mediocre photos by a wide margin. A buyer scrolling a category page makes an instant decision based on the thumbnail before they read a single word.
The goal of this guide is not to turn you into a professional photographer. The goal is to get your photos to good enough that nothing in the photo is working against you — which is the threshold most producer profiles are sitting below right now.
The five-minute setup
You need three things: a window, a smartphone, and a flat background. Total cost: zero.
1. The window
Light is everything. Shoot near a large window with indirect sunlight — north-facing windows are ideal because the light is diffuse and consistent all day. Avoid direct sun streaming through, which creates harsh shadows and blown-out highlights.
If the only window you have gets direct sun, hang a white bedsheet or a sheet of parchment paper over the window as a diffuser. The light becomes soft and flattering instantly.
Mid-morning and mid-afternoon are the most reliable shooting windows. Avoid noon (light is overhead and harsh) and avoid sunset (light is orange and unpredictable).
2. The smartphone
Any smartphone made in the last five years takes better product photos than the entry-level DSLR cameras of a decade ago. A few settings to check:
- Use the highest resolution available. Most phones default to lower-resolution settings to save space.
- Tap to focus on your product, not the background.
- Lock exposure by pressing and holding on the focus point — this prevents the phone from re-adjusting brightness as you reframe.
- Turn the flash off, always. Phone flashes flatten color and create unflattering reflections.
- Use the rear camera, not the front. The rear camera has higher resolution and better optics.
- Hold the phone steady. Brace your elbows against your ribs or set the phone on a stack of books for the most stable shots.
If you take photos regularly, a Great product photos are the single most effective way to increase views and inquiries on your Brothh profile. The good news: you do not need expensive equipment. A smartphone, natural light, and a few simple techniques will get you professional-looking results.
Here is a step-by-step guide to photographing your products.
Light is everything. Shoot near a large window with indirect sunlight. Avoid direct sun, which creates harsh shadows. A white bedsheet hung over the window works as a diffuser if the light is too strong.
Background matters. Use a simple, uncluttered background that does not compete with your product. A piece of white poster board, a wooden cutting board, or a linen cloth all work well.
Shoot from multiple angles. Include a straight-on hero shot, a 45-degree angle shot that shows depth, and a detail close-up that highlights texture or craftsmanship.
For food products, show the product in use. A jar of honey is good; a jar of honey drizzled over yogurt with granola is better. Context helps customers imagine using the product.
Edit lightly. Adjust brightness and contrast if needed, but avoid heavy filters that distort colors. Customers want to see what the product actually looks like.
Consistency across your profile matters more than any single photo. Use the same lighting setup and background for all your products to create a cohesive, professional look.0 phone tripod with a Bluetooth shutter is a worthwhile upgrade. It eliminates motion blur and lets you keep your hands free to adjust the product.
3. The background
A simple, uncluttered background does not compete with your product. The four backgrounds we recommend producers actually keep on hand:
- A sheet of white poster board (about Great product photos are the single most effective way to increase views and inquiries on your Brothh profile. The good news: you do not need expensive equipment. A smartphone, natural light, and a few simple techniques will get you professional-looking results.
Here is a step-by-step guide to photographing your products.
Light is everything. Shoot near a large window with indirect sunlight. Avoid direct sun, which creates harsh shadows. A white bedsheet hung over the window works as a diffuser if the light is too strong.
Background matters. Use a simple, uncluttered background that does not compete with your product. A piece of white poster board, a wooden cutting board, or a linen cloth all work well.
Shoot from multiple angles. Include a straight-on hero shot, a 45-degree angle shot that shows depth, and a detail close-up that highlights texture or craftsmanship.
For food products, show the product in use. A jar of honey is good; a jar of honey drizzled over yogurt with granola is better. Context helps customers imagine using the product.
Edit lightly. Adjust brightness and contrast if needed, but avoid heavy filters that distort colors. Customers want to see what the product actually looks like.
Consistency across your profile matters more than any single photo. Use the same lighting setup and background for all your products to create a cohesive, professional look. at any office supply store) — clean, bright, and disappears. - A weathered wooden cutting board or barn-board scrap — adds warmth and texture, works for food, soap, candles, and crafts. - A neutral linen cloth or canvas drop — drapes across surfaces, scuffs in a flattering way, easy to wash. - The natural surface where the product was made — a workbench, a flour-dusted bakery counter, a garden bed.
Resist the urge to style heavily. A jar of honey on a wooden board with a stem of dried flax looks intentional. The same jar with seven props (cheese, fruit, a knife, herbs, a linen napkin, a brass spoon, a candle) looks chaotic.
The shot list
For every product, take at least four shots. Use the same setup for all of them so the set looks coherent on your profile.
The hero shot
A straight-on, eye-level shot of the product centered in the frame, with comfortable space around it. This is the thumbnail that will appear in search results. It needs to read clearly at a small size.
The 45-degree angle
The same product, shot from above and slightly to the side. This adds dimension — buyers can see the depth of a jar, the thickness of a board, the contour of a loaf.
The detail close-up
A tight crop on a single feature: the texture of bread crust, the grain of wood, the crystallization in a jar of honey, the stitching on a leather wallet. This is the trust shot. It tells the buyer that the maker pays attention to the part you are about to look closely at.
The in-use shot
For food products especially, show the product in context. A jar of honey is good; a jar of honey drizzled over yogurt with granola is better. A cutting board is good; a cutting board with a half-cut sourdough and a bread knife on it is better. Context helps customers imagine using the product, which is most of the way to deciding to buy it.
For non-food products: show scale. A ceramic mug being held by a human hand instantly tells a buyer how big it is. A wooden spoon next to a butter knife does the same job.
Editing
Edit lightly. The most useful adjustments, in order:
1. Crop and straighten. Tilted horizons and crooked counters make a photo look amateur. 2. Adjust exposure. Most under-shot product photos are slightly underexposed. A bump of +0.5 stops often makes the difference. 3. Pull whites toward true white. If your white background looks gray, use the highlights or whites slider to push it. 4. Light contrast adjustment. A small contrast bump sharpens the look.
Avoid heavy filters that distort colors. Buyers want to see what the product actually looks like; if your honey looks neon orange in the photo and amber in the jar they receive, the listing has cost you a customer.
The built-in Photos editor on iPhone or the Snapseed app on Android handles every adjustment most listings will ever need. You do not need Lightroom.
Consistency across the profile
Consistency across your profile matters more than any single photo. Use the same lighting setup and background for every product where it is reasonable. The result is a profile that reads as professional and intentional, even if individual photos are imperfect.
A simple rule: shoot all your products in one session, in the same spot, with the same setup. Reshoot a single product later only if you replace the entire set.
A note on alt text
When you upload photos to your Brothh profile, the platform asks for alt text. Do not skip this. Alt text helps screen readers, helps Google index your products, and helps customers who are scanning fast.
Good alt text is a one-sentence description of what is visible. Include the product name and a useful detail. "Cherokee Purple heirloom tomato on a wooden cutting board" is good. "tomato.jpg" is not.
For more on what makes a producer profile actually convert, see our notes on [the producer verification program](https://brothh.com/blog/brothh-launches-producer-verification-program) — verified profiles see substantially higher inquiry rates, and good photos are the largest single contributor to that lift.
Ready to update your profile? [Sign in to your dashboard](https://brothh.com/dashboard) or, if you are not yet listed, [start a free producer profile](https://brothh.com/become-a-producer).
Discover Local Producers
Browse verified producers on Brothh and connect directly with makers in your area.
Browse producersEditor-in-Chief
Emma is the editorial lead at Brothh. She oversees content strategy and writes about the intersection of technology and local food systems. Previously, she edited a regional food magazine in Portland.